Case Study

South Carolina Oncology Associates

eHealthcare Leadership Awards

Winner of the eHealthcare Leadership Awards 2023 Best Overall Internet Site for Medical Practices


Considered one of the southeastern leaders in cancer care, the Cancer Center at South Carolina Oncology Associates, SCOA, has been serving Columbia South Carolina for more than 40 years.


  • Allow patients to better communicate with the practice online.
  • Needed an effective way to improve their ability to solicit and manage online reviews.
  • Limited social media presence.
  • Poor visibility into how SOCA’s digital marketing efforts were working.


  • Reorganized and optimized content to ensure that potential patients who are searching online can find SCOA and take action.
  • Developed new content to highlight the SCOA difference and convey their great story.
  • Redesigned their website to better showcase that SCOA is an expert in their field.
  • Enhanced patient communication through HIPAA-compliant online patient intake and appointment requests.
  • Designed effective digital marketing, reviews management and social media campaigns with an emphasis on driving results.
Website Sessions
Quarterly Form Submissions
Phone Calls from Location Listing