Case Study

Greater Rochester Orthopaedics


Greater Rochester Orthopaedics specializes in the evaluation, treatment, and rehabilitation of orthopedic-related conditions as well as sports and work-related injuries. Their goal is to return patients to daily activities as soon as safely possible.


  • Allow patients to better communicate with the practice online.
  • Enhance the usability and accessibility of their website.
  • Improve the user experience by implementing a clean, modern design that reflects their brand.
  • Increase patient interactivity by making online forms more accessible.


  • Reorganized and optimized content to ensure that patients can easily locate and access online resources and take action.
  • Redesigned their website to better showcase that GRO is an expert in orthopaedics in the greater Rochester region.
  • Updated the design so that it complies with accessibility standards.
  • Enhanced patient communication through HIPAA-compliant online patient intake and appointment requests.
  • Designed effective digital marketing and reviews management campaigns with an emphasis on driving results.
Increase in Users
Increase in Phone Calls
Google My Business Views