Case Study
Orthopedic
Greater Rochester Orthopaedics
Greater Rochester Orthopaedics specializes in the evaluation, treatment, and rehabilitation of orthopedic-related conditions as well as sports and work-related injuries. Their goal is to return patients to daily activities as soon as safely possible.
Goals
- Allow patients to better communicate with the practice online.
- Enhance the usability and accessibility of their website.
- Improve the user experience by implementing a clean, modern design that reflects their brand.
- Increase patient interactivity by making online forms more accessible.
Solution
- Reorganized and optimized content to ensure that patients can easily locate and access online resources and take action.
- Redesigned their website to better showcase that GRO is an expert in orthopaedics in the greater Rochester region.
- Updated the design so that it complies with accessibility standards.
- Enhanced patient communication through HIPAA-compliant online patient intake and appointment requests.
- Designed effective digital marketing and reviews management campaigns with an emphasis on driving results.
%
Increase in Users
%
Increase in Phone Calls
+
Google My Business Views