Case Study
Orthopedic
George Theodore, MD
Nationally renowned by athletes in the management and treatment of sports injuries, Dr. George Theodore is the Orthopedic Foot & Ankle consultant to the Boston Red Sox, New England Patriots, New England Revolution, Boston Bruins, Boston Ballet, and Harvard University Athletics.
Problem
- Being in a very competitive market, Dr. Theodore wasn’t ranking well in search results for a variety of search terms in the Boston market.
- Website leads weren’t converting as well as they should.
- He needed more visibility into how his digital marketing efforts were working for him.
Solution
- Reorganized and optimized content to ensure that potential patients who are searching online can find Dr. Theodore and take action.
- Redesigned the site to better showcase that Dr. Theodore was an expert in his field of sports medicine.
- Launched a strong digital marketing campaign with an emphasis on content development and technical optimization.
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