Case Study

George Theodore, MD

Nationally renowned by athletes in the management and treatment of sports injuries, Dr. George Theodore is the Orthopedic Foot & Ankle consultant to the Boston Red Sox, New England Patriots, New England Revolution, Boston Bruins, Boston Ballet, and Harvard University Athletics.


  • Being in a very competitive market, Dr. Theodore wasn’t ranking well in search results for a variety of search terms in the Boston market.
  • Website leads weren’t converting as well as they should.
  • He needed more visibility into how his digital marketing efforts were working for him. Mockup


  • Reorganized and optimized content to ensure that potential patients who are searching online can find Dr. Theodore and take action.
  • Redesigned the site to better showcase that Dr. Theodore was an expert in his field of sports medicine.
  • Launched a strong digital marketing campaign with an emphasis on content development and technical optimization.
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