Case Study

Capital Women's Care - Silver Spring

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Capital Women’s Care, a group of board-certified obstetricians and gynecologists providing comprehensive healthcare to women in Silver Spring & Rockville Maryland, partnered with Practis to grow their online presence and become one of the top results for a majority of OBGYN related searches in the area.


  • Develop a modern website with rich features that improve the patient experience.
  • Create a stronger online presence.
  • Rank online in all major search engines for a variety of OBGYN specific terms in their geographic area.
  • Clean up all areas of NAP (name, address, phone number) for the practice and doctors.
  • Create a unique social media campaign with a focus on education and patient engagement.
  • Respect social distancing by designing a secure patient intake process and promoting telehealth services.
Capital Womens Care mockup

How We Helped

  • Creation and maintenance of an accessible, WCAG compliant website.
  • A comprehensive patient education library that covers a variety of women’s health topics
  • Secure online patient forms that allow the practice to observe social distancing and improve patient convenience.
  • Creation and management of HIPAA compliant online patient forms.
  • Prenatal resources to keep patients informed throughout their pregnancy.
  • Optimization of all major listings, including healthcare-related ones.
  • Management of a social media plan including monthly postings and blog creation.
  • Strong SEO campaign with emphasis on content development and technical optimization.
Increase in Users
Increase in Phone Calls
Increase in Form Submissions