Case Study
OB/GYN
Capital Women's Care - Silver Spring
Capital Women’s Care, a group of board-certified obstetricians and gynecologists providing comprehensive healthcare to women in Silver Spring & Rockville Maryland, partnered with Practis to grow their online presence and become one of the top results for a majority of OBGYN related searches in the area.
Goals
- Develop a modern website with rich features that improve the patient experience.
- Create a stronger online presence.
- Rank online in all major search engines for a variety of OBGYN specific terms in their geographic area.
- Clean up all areas of NAP (name, address, phone number) for the practice and doctors.
- Create a unique social media campaign with a focus on education and patient engagement.
- Respect social distancing by designing a secure patient intake process and promoting telehealth services.
How We Helped
- Creation and maintenance of an accessible, WCAG compliant website.
- A comprehensive patient education library that covers a variety of women’s health topics
- Secure online patient forms that allow the practice to observe social distancing and improve patient convenience.
- Creation and management of HIPAA compliant online patient forms.
- Prenatal resources to keep patients informed throughout their pregnancy.
- Optimization of all major listings, including healthcare-related ones.
- Management of a social media plan including monthly postings and blog creation.
- Strong SEO campaign with emphasis on content development and technical optimization.
%
Increase in Users
%
Increase in Phone Calls
%
Increase in Form Submissions