Case Study
Orthopedic
Anderson Orthopaedic Clinic - Award Winning!
For more than seventy-five years, the physicians of The Anderson Orthopaedic Clinic have practiced pioneering techniques in the diagnosis and treatment of orthopaedic conditions. Located in the “DMV”, Anderson Orthopaedic Clinic is a growing practice looking to extend its reach online.
Problem
- Developed almost 10 years ago, their previous website could not effectively scale and keep up-to-date with all the changes taking place with their growing practice
- Being in a very competitive market outside of DC, the practice was not ranking well in search results for a variety of specialties in their area
- The practice didn’t maintain an active, engaged social presence
Solution
- Designed a unique marketing campaign tailored to the unique needs of their growth strategy.
- Developed a site that allowed for ample flexibility and scalability. This allowed Anderson Clinic to adjust for and promote new information as the practice grew.
- Developed a robust online physician directory that allowed users to search for a physician or orthopedic sub-specialty.
- Launched a strong digital marketing campaign with emphasis on content development and technical optimization.
- Launched an active social media campaign to grow and support brand awareness.
Increase in Appointment Requests
%
Clicks to site from organic listings in Google
+
Calls from Google Profile Location Listings