Case Study
Colorectal
Aaron B. Parrish, MD
The online competition for colorectal surgeons in San Jose, CA, is extremely high. Being new to the area, Dr. Aaron Parrish needed a differentiating factor to grow his practice quickly. Building a well-rounded web presence was critical and Dr. Parrish knew he needed an experienced, healthcare marketing vendor to deliver the results he desired. Dr. Parrish began working with Practis in the summer of 2019 with the aim of growing his case volume for colorectal surgery.
Goals
- Grow colorectal surgery caseload
- Get more patients who search for colorectal surgery in the San Jose area to find him
- Create a website that will help meet patients at every step of the patient journey
- Get visibility into all marketing campaigns
Solution
- Created a highly functional, SEO-optimized website that allows patients in the San Jose area to easily book an appointment.
- Created a system for getting Google reviews and increased Google ratings to 4.9 stars with 50 reviews
- Streamlined his healthcare to medical directories across the web
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Increase in Traffic
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Increase in Visitors
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Increase in Leads