SEO for Doctors and Medical Groups
Successful practices prioritize online visibility
Today, most people turn to the internet to research medical conditions, procedures, and other health-related topics. Whether from a desktop or mobile device, this online exploration often leads to real-life decisions. By enrolling in one of our medical SEO programs, healthcare providers can leverage the expertise of our marketing specialists to boost their practice’s visibility, showcase their specialties, and become the top choice for patients in their area
What Is SEO?
SEO is the process of increasing the visibility and ranking of your website on search engines like Google so that patients looking for care or a doctor to treat them can reach you more easily. Search Engine Optimization, or SEO, involves a process of strengthening several elements on and off your website to provide a long term path towards growing your practice. It is ideal to begin building a solid foundation for SEO right away when a site is built, though these strategies also apply to ongoing improvements as the algorithms used by search engines are constantly changing to bring more relevant results to its users. If you’re not making these updates regularly, there is a big chance that competitors may take over your spot!
Why More Medical Groups are Choosing Practis
Medical Websites
Ensure that every aspect of your medical website is functional for patients with a wide range of needs and limitations.
Noticable Results
Appear within the top search results of targeted locations for patients seeking specialized care in your area.
Reporting
Receive regular updates and insights pertaining to the performance of your website and other online properties.
Customer Service
Our support staff and account managers are always here to help address client questions and concerns.
Why is Medical SEO Important?
Advertisements and pay-per-click campaigns can get sites traffic immediately, though these instant results typically come at a cost. Top placements achieved through SEO are often referred to as being organic, meaning that a website pays no direct price for placement in search results. Search engine optimizations also offer many more long-term benefits that can be expected to last several months, if not years after being established.
Our Medical SEO Strategy
Google’s top indicator of a strong site is content. Supporting your website with high-quality content will help you gain placement on the first page of search engines, and help create a healthy user experience. Not to mention that the rise of voice search means strong content is absolutely a necessity! Our team will help you build out unique content based on the conditions you treat and procedures you perform.
While content is certainly key, on page SEO goes far beyond one single component of a practice’s website. Our online marketing specialists will assist in helping your pages rank by focusing on the inner workings of your website and how closely they compare to known factors considered by Google’s algorithm. These optimizations include various components such as title tags, meta descriptions, schema, and internal links that each carry a significant amount of weight in terms of how relevant search engines believe your site to be in regards to a patient’s query.
Developing a strong off page SEO strategy involves building the quantity and quality of links that point back to your website. The reinforcement given by these two specific aspects of online search increases the validity and trustworthiness of a website in the eyes of major search engines like Google. As one of many ranking factors, off page SEO is an incredibly productive way to enhance a practice’s visibility to patients online and grow their organic search traffic.
This service is an especially important part of ranking well within local search results. Your business information needs to remain as consistent and accurate as possible across all avenues of the web. Because your online footprint extends well beyond your website, patients may be finding information about you through a number of different listings. Whether you’ve recently changed practices, opened a new location, or just have never focused on listings before, now is the time to work with our SEO experts to make sure your listings are accurate and actively pointing users back to your website!
Patrolling millions of websites isn’t easy, so Google is thankful when a medical website complies with its best practices, and usually responds by rewarding the website with excellent rankings. By identifying the technical elements such a page speed that search engines consider when evaluating your website, we’re able to successfully show your pages to potential patients searching for medical services nearby.
What good is all of this work if we can’t show you the results? While it is great to see basic information like your visitors, our account managers are able to give you closer insights into what exactly is driving patient leads directly to your site, including conversions such as phone calls and form submissions. Your dedicated point of contact at Practis will walk you through detailed analytics reports about your online properties and explain our recommendations on what your SEO lead intends to do in moving forward with optimizations.
Why Is Medical SEO Important?
Medical SEO Frequently Asked Questions
What Will SEO Do for My Practice?
Why is Content So Important for Healthcare Websites?
When you’re building a new site or just looking to freshen up your current one, content should always be at the top of your list. While the importance of content doesn’t decrease dependence on the industry, there’s a lot to say about the strength of it when determining a healthcare website’s performance. From getting your rankings for a specific procedure up to page one, to making sure that you’re fully compliant, there are many steps that providers and practices need to consider when curating high quality content for their website.