While the transition to HTTPS has been something pushed by digital marketers for quite some time, Google recently released a statement verifying that Chrome will show “not secure”
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Most of the web’s traffic routes over a standard open protocol called HTTP. Because HTTP traffic is unencrypted, any information sent over HTTP can be read and modified by anyone.
A few months ago, we spoke to the importance of having HTTPS on your healthcare sites moving forward. Now, the amount of secure sites that are taking up real estate on the first page of Google is increasing,
Does your site have HTTPS yet? If not, you should certainly be transitioning it to keep your site at the top of rankings and in great standing with your users.
You’ve probably seen the tiny green lockbox icon pop up in your URL bar as you log-in to your email or bank account, but did you know the importance of this icon and why it’s displayed?